Scottish Whisky company Chivas Regal requested a modern twist to their branding to reach a younger target audience ranging from 18-25 without compromising Chivas’ luxury brand. We want them to experience a new kind of high. To achieve this, updating the Chivas Regal logo to a more modern look, while incorporating a marijuana leaf. An infusion of marijuana/THC to their whisky is incorporated in their re-brand design while still reflecting the brands’ heritage and quality. By incorporating these unique and exciting aspects to the brand the target audience will be reached.