Verizon wants to be seen as the “need it now” store and is looking to revamp their store’s design and increase there accessories sale by collaborating with local artists. Verizon wants to target young adults during this transition. The goal is to infuse personality into the store and make it more inviting to customers. By adding a unique touch and upgrading the store with new designs and exclusive accessories by local artists. Verizon hopes to capture the attention of their target audience, who appreciate personalized and one-of-a-kind items.